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Cork’s Purple Patch for Pancreatic Cancer

Posted on: 17 Nov 2016

Cork’s Purple Patch for Pancreatic Cancer

Cork Cancer Research Centre, UCC and Breakthrough Cancer Research will be turning it Purple on 17 November for World Pancreatic Cancer Day.  


When UCC light the Quad purple they will join a worldwide campaign to raise awareness of one of the deadliest cancers with five-year survival typically only in the single digits. 


Across the globe landmark buildings will “Turn It Purple”.  It is fitting that UCC, Cork Cancer Research Centre and Breakthrough Cancer Research are helping to shine a purple light as they form the epicentre of pancreatic cancer research in Ireland. 


Dr. Patrick Forde, a lead Investigator in Cork Cancer Research Centre, UCC was the first researcher in Ireland to be awarded funding from the UK’s Pancreatic Cancer Research Fund.


Breakthrough Cancer Research have funded a new pancreatic cancer research fellowship named for the Irish Times business writer, Charlie Fell, who bravely fought to raise awareness of the need for pancreatic cancer research before his passing in August 2015 and also have worked with Dr. Aoife Ryan from UCC’s Department of Nutrition to develop a free new cookbook to support Pancreatic cancer patients experiencing cancer induced weight loss. 


The public can show their support for the campaign by posting images wearing purple and sharing through social media with the #WPCD (World Pancreatic Cancer Day). 


Together we can #TurnItPurple by:

  • Light it Purple: Turning iconic landmarks, communities & homes purple in honour of the thousands of individuals and families affected by pancreatic cancer. 
  • Make it Purple: Whether it be baking, knitting, or your favorite craft, why not make something purple to support this campaign.
  • Plant it Purple: Plant a purple pansy as a simple and lovely way to show your support. 
  • Share it Purple: Use the hashtag #TurnItPurple to share what you're doing and help support the campaign on social media. 
  • Wear it Purple: Whether it be your jumper, nail varnish, a ribbon or a scarf, show your support by wearing your purple. 

To support pancreatic cancer research go to breakthroughcancerresearch.ie or call 021 4226655.


Editors Notes:

  • Pancreatic cancer has the lowest survival rate of all major cancers.
  • Just 2-10 percent of those diagnosed survive five years.
  • On World Pancreatic Cancer Day, an estimated 985 people across the globe will die from pancreatic cancer.
  • Pancreatic cancer is the 7th most common cause of cancer-related death in men and women across the world.
  • It is the 4th leading cause of cancer-death in men and women combined in more developed countries.
  • Pancreatic cancer is the 12th most common cancer in men and women around the world.
  • It is estimated that by 2020, this figure will increase to 418,000 new cases diagnosed globally.
  • Fifty-five percent of pancreatic cancer cases were diagnosed in more developed countries in 2012. The highest incidence of pancreatic cancer was in North America and Europe; the lowest incidence was in Africa and Asia.
  • Studies show that death rates for pancreatic cancer are increasing in the United States (in both sexes) and Europe (in women), while death rates are declining for most other cancers.


Irish Pancreatic Cancer Statistics: (Source NCRI)

  • 484 new cases diagnosed each year.
  • It is the 10th most common cancer diagnosed in Ireland
  • 476 deaths per year
  • It is the 5th most common cause of invasive cancer deaths